Fanfare is the Experiential Commerce Platform that empowers brands to transform product launches, exclusive releases, events, and brand collaborations into seamless, engaging experiences. Go beyond standard e-commerce with integrated messaging, smart waitlists, interactive engagement tools, and frictionless data capture. Fanfare orchestrates every step of the experience lifecycle, enabling brands to create genuine moments of connection, deepen fan loyalty, and leverage real-time insights to fuel ongoing growth.
Fanfare was born because I saw the same mess from two angles—and knew we could fix it. As an aspiring sneakerhead, I’ve experienced how great brand moments can create genuine excitement and loyalty. But I’ve also felt the let‑down when the drop melts down. At Salesforce and Optimizely I built infra that stays up when demand explodes. At Rival, a live‑event ticketing platform, we watched hype turn to headlines when the tech buckled far too often.
For brands, every major launch feels like running Black Friday. It's operationally intense, risky, resource‑heavy, and one glitch from chaos. Brands pour resources into creating memorable launches, tapping into cultural moments to drive growth, yet the tools to consistently execute haven't kept pace. This leads to missed moments, frustrated fans, zero insights..
Fanfare is the Experiential Commerce Platform that lets brands turn high‑stakes launches into loyalty‑building cultural moments.
We turn make‑or‑break moments—drops, collabs, events—into engaging, fan‑first experiences.
Brands, especially those driven by strong narratives and community, increasingly rely on these moments as core parts of their storytelling and growth strategy. Yet executing well involves significant hurdles:
Fanfare provides a reliable, integrated platform to orchestrate the entire lifecycle from initial announcements and waitlists to execution and follow-up. By unifying process and data, we empower brands to gain deep insights, reward loyal fans, and build lasting relationships.
It's unbelievable how shockingly messy things are behind the curtain. I found duct‑tape workflows and orphaned spreadsheets where there should’ve been insights. Seeing how much valuable customer information was simply lost reinforced the urgency and potential of a unified platform like Fanfare.
On a personal note, the genuine supportiveness within the founder and investor community has also been incredible. Entrepreneurship can be isolating, but I’ve been pleasantly surprised by how collaborative and generous people are willing to be. As it turns out, entrepreneurship isn’t a solo sport.
Sure, checks matter—but the best investors lace up, get in the trenches, and build with us. They’ve made key introductions, provided strategic perspective to refine our direction, and opened doors we didn’t even know existed.
The very best investors are more teammates than ticket‑takers.
Our rebrand to Fanfare signals the bigger mission: not just dodging demand spikes, but engineering fan-centric moments end‑to‑end. We realized simply managing demand spikes wasn’t enough; the real opportunity lies in helping brands craft meaningful customer experiences end-to-end. These moments are increasingly about brand building, storytelling, and loyalty rather than just short-term revenue.
Next up: tools that segment more intelligently, message natively, and run waitlists that feel like VIP events, not DMV appointments. Every touchpoint → data. Every drop → a reason to stay.
Ultimately, our vision is clear: empower every brand with the tools to consistently create meaningful, memorable events and launches that customers genuinely love.
Stay tuned. The best drops have yet to come.
